Our client is conducting a search for a Digital Media Planner. The Planner will report to the Sr. Director, Digital Media to provide campaign management support. The Planner will be directly involved in the full advertising cycle across all programs: campaign brief, media planning, execution, optimization, reporting and analysis. Campaign channels may include display, 3rd party email, social media, and content marketing.
Responsibilities:
- Develop and Execute Digital Media Campaigns
- Assist in researching and assessing options for media plans based on the objectives
- Develop and edit content
- Gather ad specifications, collect creative assets, release assets to partners/vendors
- Develop and execute AB tests and perform QA on ad creative to ensure specifications are met
- Interact with internal and external partners to evaluate, implement, and maintain a media plan
- Resolve technical and performance issues
- Lead day-to-day campaign executions
- Optimize campaign performance based on KPIs
- Participate in ad hoc projects to help grow our clientsdigital efforts
- Report and analyze campaign performance
- Collect data need for post campaign reports and develop readouts for campaign owners including samples, highlights and recommendations
- Resolve any tracking and reporting discrepancies with analytics tools and/or partners/vendors
- Analyze data, thinking creatively and designing innovative strategies to make sure campaigns effectively reach their target audience
- Provide operational support
- Vendor management
- Process new contract and revisions into management system
- Maintain/Create/Update monthly campaign schedules and ensure projects and campaigns stay on track
Qualifications
- 2-3 years digital media operations experience
- Ad Agency experience preferred
- Experience executing ads on SM channels such as Meta, Tik Tok, Google
- Exceptional attention to detail and follow through
- Excellent analytical and problem-solving skills
- Creative and copy writing skills (samples will be required during the interview process)
- Understanding of rich media, dynamic creative, mobile and video ads units
- Fluency with MS Office (Excel, PowerPoint, Word, Outlook)
- Adobe Analytics Suite or Google Analytics required
- Omni-cloud marketing platform such as Salesforce preferred
The target hiring compensation range for this role is $37.80 to $42.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
