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Responsibilities:
- Data Analytics:
- Gather, analyze, and interpret data from various sources to provide actionable insights.
- Develop and maintain data dashboards and visualizations for internal and external stakeholders.
- Collaborate with cross-functional teams to ensure data accuracy and consistency.
- Identify trends, patterns, and opportunities to optimize media strategies.
- Campaign Analytics & Recaps:
- Track and report on the performance of advertising campaigns across multiple platforms.
- Continuously monitor campaign KPIs and provide recommendations for improvements.
- Golden Rules & Strategy of Investment tracking:
- Track golden rules compliance across key markets & identify areas of opportunity
- Assist in monitoring and tracking media investment strategies.
- Analyze the effectiveness of different investment approaches and provide insights for decision-making.
- Media Insights & Tracking:
- Stay updated on industry trends and provide insights on emerging media technologies and platforms.
- Monitor media performance and track changes in audience behavior.
- Create reports comparing the performance of our campaigns to competitive benchmarks.
- Country Asset Adoption:
- Tracking of asset adoption leveraging Creative X tool
- Ad Hoc Reports & Requests (GWI & Other):
- Respond to ad hoc data requests from various departments and executives.
- Content Liaise:
- Assist in the development of creative briefs for content creation.
- Provide logistic support for paid creator campaigns, including coordination and communication with creators.
Required Qualifications:
- Bachelor’s degree in Marketing, Business, Data Science, or a related field.
- Strong analytical and data interpretation skills.
- Proficiency in data analysis tools and software
- Excellent communication and presentation skills.
- Strong attention to detail and the ability to work in a fast-paced environment.
- Team player with the ability to collaborate across departments.
- Familiarity with media industry trends and technologies is a plus.
The target hiring compensation range for this role is $44.68 to $49.65 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent gets access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
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