The SEO Manager will develop and execute SEO strategies that drive sustainable organic traffic growth to our client’s US website. This role will involve conducting thorough keyword research and optimization; executing content strategies; and implementing technical SEO improvements; among other areas. Collaboration with brand marketing teams and copywriters, as well as performance reporting and monitoring, are key aspects of this position.
JOB RESPONSIBILITIES
- Develop and implement effective search engine optimization (SEO) strategies to drive organic traffic to the US website and maximize its online presence; achieve +30% YoY growth in organic traffic
- Conduct thorough keyword research using SEO tools to identify optimal target keywords and phrases for website content; achieve +30% YoY keyword SERP ranking and +20% keyword page 1 queries
- Collaborate with brand marketing teams and copywriters to produce keyword-rich blog and web content optimized for organic search visibility
- Optimize website content, meta data, tagging infrastructure, internal links, and URLs to maximize search engine crawlability and build website's authority
- Execute link-building initiatives to drive qualified traffic from reputable sources
- Identify technical SEO issues and enhancement opportunities, and collaborate with web development team to implement solutions
- Explore innovative emerging SEO trends, automation opportunities, and technologies to further enhance our SEO efforts, such as Google AI Overviews
- Effectively manage our internal SEO agency partner to maximize SEO efforts, synthesizing optimization recommendations and scaling opportunities through monthly reporting
- Perform SEO audits, competitive analyses, and benchmarking to identify opportunities for improvement and stay ahead of competitors in SERP rankings
- Opportunity for growth and scope expansion beyond SEO over time, including projects in digital product management, merchandising, and design/creative areas
REQUIRED SKILLS & QUALIFICATIONS
- A bachelor's degree in marketing, digital marketing, or a related field
- 5+ years of experience in an SEO-focused role with a proven track record of increasing organic traffic and improving search rankings
- In-depth knowledge of SEO best practices, search engine algorithms, ranking methods, and digital marketing trends
- Strong understanding of and interest in the US beauty search landscape
- Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush, and Ahrefs
- Strong analytical skills and the ability to synthesize performance of SEO strategies to make data-driven decisions
- Strong project management skills to handle multiple SEO initiatives simultaneously
- Interest in AI tools and automation technologies
- Excellent communication and interpersonal skills to collaborate effectively with internal cross-functional teams and external vendors
- Basic understanding of website UX, HTML/CSS, Javascript, and link-building strategies
PREFERRED SKILLS & QUALIFICATIONS
- Familiarity with social media marketing and its impact on SEO
- Experience with SEO testing and experimentation
- Previous experience in the beauty industry
- Native proficiency in Spanish
The target hiring compensation range for this role is $44.48 to $49.43 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
